Why did I start this blog ( and YouTube Channel)

There is one thing that intrigues me: the relationship between us humans and the work we do. What we do as “work” and “hobby” to a large extend shapes who we are, and “work” takes up a much larger proportion because of the huge amount of time we allocate to it.

How Important is work to us?

When we meet an old friend, if we ask “how are you”, 90% of what follows the “Good” or “Not so good” is related to work. And when we meet a new acquaintance, if we ask “tell me more about you”, 99% of what follows is related to work.

This shows just how much we allow work to shape our mood and define our social identity. Not only that, it deeply affects our sense of self-worth and determines our sense of fulfillment in life.

I realized this when I was working as a headhunter. I took great pleasure in helping my candidates become more confident, better equipped to seize good opportunities, and make the career transition they desired. This passion led me to continue providing career coaching services to people in my spare time, for the last few years.

And I totally resonate with all the “soul searchers” as it is also the case in my own experience. I have been leading not a dual life but a “Triple” life: beyond having a good career in highly reputable Fintech companies , I was also a career coach and an award-winning fiction writer. As much as I am still enthusiastic about the ever-changing ever-dynamic Fintech and digital space, I felt that I needed a rebalance in what I do.

“If I must give three keywords of my life, what are they?”

Then one day when I was running, a question suddenly surfaced. “If I must give three keywords of my life, what are they?” The answer suddenly became obvious that I needed to integrate these keywords in my life in a way working best for me.

Reshuffling my top keywords gives me this: “Be a career coach who writes and talks about career, digital & fintech“.

So here I am, embarking on this new journey.

portrait_Yolanda Yu_YL_r

Empowering Change From Within

Career & Leadership Coach, Start-up Mentor, and two-time Penguin Author, Yolanda has over 20 years’ corporate experience and served leadership positions in world top technology companies such as Alibaba, Visa, and Mastercard.

From software engineer to sales, headhunter, entrepreneur, to business leader in eCommerce and Fintech industries, Yolanda reinvented her career for countless times. She specializes in tailored coaching programs for professionals in the phases of career change and leadership transition.

Yolanda is particularly passionate about equipping technical leaders with leadership skills. She delivers leadership 101 courses through group coaching and 1:1 engagement.