Aspire | Decide| Become







In our career journey, we run into a few stretches of ambiguity, negativity or stagnancy. My proprietary ๐—ฃ๐—ฒ๐—ฎ๐—ธ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐—ฐ๐—ฒแต€แดน career coaching works on ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ, ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ, and ๐ฆ๐จ๐ฆ๐ž๐ง๐ญ๐ฎ๐ฆ, helping you to see clearly, think positively about yourself and your future, and feel on track to your career goals.
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Career Strategy Setting

โœ… ๐‘พ๐’‰๐’†๐’“๐’† ๐’…๐’ ๐‘ฐ ๐’ˆ๐’ ๐’‡๐’“๐’๐’Ž ๐’‰๐’†๐’“๐’†? ๐‘พ๐’‰๐’‚๐’• ๐’‚๐’Ž ๐‘ฐ ๐’ˆ๐’๐’๐’… ๐’‚๐’•? ๐‘พ๐’‰๐’‚๐’• ๐’‡๐’–๐’๐’‡๐’Š๐’๐’๐’” ๐’Ž๐’†? ๐‘พ๐’‰๐’‚๐’• ๐’๐’‘๐’•๐’Š๐’๐’๐’” ๐’„๐’‚๐’ ๐‘ฐ ๐’‰๐’‚๐’—๐’† ๐’Š๐’ ๐’•๐’‰๐’† ๐’Ž๐’‚๐’“๐’Œ๐’†๐’•?

My ๐—ฃ๐—ฒ๐—ฎ๐—ธ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐—ฐ๐—ฒแต€แดน framework provides a structure. Together we reflect; we take stock of your career capital, unique qualities, and aspirations; we map the market and generate new possibilities. 


โœ… ๐‘พ๐’‰๐’Š๐’„๐’‰ ๐’„๐’‚๐’“๐’†๐’†๐’“ ๐’‘๐’‚๐’•๐’‰ ๐’”๐’‰๐’๐’–๐’๐’… ๐‘ฐ ๐’„๐’‰๐’๐’๐’”๐’†? ๐‘พ๐’‰๐’Š๐’„๐’‰ ๐’‹๐’๐’ƒ ๐’๐’‡๐’‡๐’†๐’“ ๐’”๐’‰๐’๐’–๐’๐’… ๐‘ฐ ๐’‚๐’„๐’„๐’†๐’‘๐’•?


Together we navigate risks, prospects, and the many life priorities to find a direction you believe. You will also remove limiting beliefs, boosting confidence and optimism.

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Resume & Branding

โœ… ๐‘ฏ๐’๐’˜ ๐’„๐’‚๐’ ๐’Ž๐’š ๐’“๐’†๐’”๐’–๐’Ž๐’† ๐’ˆ๐’†๐’๐’†๐’“๐’‚๐’•๐’† ๐’Ž๐’๐’“๐’† ๐’Š๐’๐’•๐’†๐’“๐’—๐’Š๐’†๐’˜๐’”? ๐‘ฏ๐’๐’˜ ๐’„๐’‚๐’ ๐‘ฐ ๐’‘๐’“๐’†๐’”๐’†๐’๐’• ๐’Ž๐’š๐’”๐’†๐’๐’‡ ๐’‚๐’• ๐’Š๐’๐’•๐’†๐’“๐’—๐’Š๐’†๐’˜๐’”, ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚, ๐’‚๐’๐’… ๐’๐’†๐’•๐’˜๐’๐’“๐’Œ๐’Š๐’๐’ˆ?


To appear confident and convincing, you need a brand message that you fully embrace. I tailor-make a succinct, bold, and capturing brand message for you and help implement it in resume, LinkedIn profile, casual networking and interviews.



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Interview Preparation

โœ… ๐‘ฏ๐’๐’˜ ๐’•๐’ ๐’‚๐’„๐’† ๐’Š๐’๐’•๐’†๐’“๐’—๐’Š๐’†๐’˜๐’” ๐’‡๐’๐’“ ๐’๐’†๐’‚๐’…๐’†๐’“๐’”๐’‰๐’Š๐’‘ ๐’“๐’๐’๐’†๐’”?


Interview Strategy:
Tactics matter; interview strategies win. I support strategic interview preparation so you can show up convincingly with big-picture thinking and structure.ย 


Presentation Interview:ย 

I also act as a thought partner when you need to make a Financial Analysis, GTM plan, or any Strategy presentation as part of an interview process.


Mock Interview:ย 

Need a mock interview partner? You’ve guessed it – I can be a nasty interviewer sometimes, so that you have a low chance of meeting someone worse.



Negotiation Advisor

โœ… ๐‘ฏ๐’๐’˜ ๐’•๐’ ๐’๐’†๐’ˆ๐’๐’•๐’Š๐’‚๐’•๐’† ๐’‚ ๐’‹๐’๐’ƒ ๐’๐’‡๐’‡๐’†๐’“/๐’‘๐’“๐’๐’Ž๐’๐’•๐’Š๐’๐’?

In negotiations, I helped many clients to win not only significant amount of money but also hearts. I’m also a regular guest speaker and role player at the famed INSEAD negotiation courses.


Watch my reasonably popularย video on negotiation.

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Other Support

Recommendation for Job Opportunities

Leverage on my close to 10,000-people professional network in APAC and globally, with a focus on Technology, Financial Services / Financial Technology industries.


portrait_Yolanda Yu_YL_r

Yolanda has delivered 1,000+ hours of coaching for leaders in global organizations like Google, Amazon, HSBC, and JP Morgan. She is also a leadership coach at INSEAD Business School.

I was impressed with Yolanda’s framework, methodology, thought process and coaching skills, especially the way she highlighted key issues and provided suggestions to tackle them. I would definitely recommend Yolanda to anyone who is uncertain about their career path or seeking a mid-career change.

CLIVE DA COSTA / Chartered Engineer, OIL & GAS

The session is indeed very helpful. After our session, I changed the format of my resume and immediately got called up for an interview with a recruiter.

THOMAS **O / Entrepreneur

I sought Yolanda’s expertise to craft a compelling interview closing statement and obtained more than that. Her unbiased attention and insightful questions aim to identify the best aspects of your professional experience and position them in the most attractive way to your prospective employer.

MARIA AYER / E-Commerce

I realized that I have more strengths I thought I have, and I have more skill sets as well, I didnโ€™t realize until this session. I discovered that I can present my CV in a different way, so that whoever from a different industry can also understand my CV. And also that I can apply this skill set to a different industry.

AMY TAY / Operations Support

Yolanda demonstrates a keen understanding in navigating the job seeking minefield. Her analytical and methodical approach in building an impactful and relevant resume, is easy to follow and execute.ย 

She is particularly adept at extracting unarticulated nuances from job descriptions, which has greatly improved the quality of my CV. Her knack for bridging sizable gaps in seemingly unrelated roles is something to behold, and I couldn’t be more grateful for her invaluable advice and insights.

NATALIA **A / Marketing & Communications

I was feeling down and challenged due to the situation of retrenchment and pandemic affecting my life. I was impressed by Yolanda’s knowledge, professionalism and sincerity in helping and guiding me to continue pushing myself and never giving up. I truly believe her advice has helped me to become stronger and overcome the situation.

LIONEL WONG / Sr. Project Manager, Marketing

Yolanda has very helpful inย 1) guiding me to uncover transferrable skills from my previous achievements 2) giving me new perspectives in potential roles that I can apply to and 3) advising how best to frame my story/ motivation for my career moves. Thanks to Yolanda I landed a new role in a renowned consumer tech company.ย 


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